This page is maintained by CallMate to explain what personal data we collect and how we use it. It is not an independent certification.
Last updated: 18 June 2026
CallMate ("we", "us", "our") provides a missed call text back and lead capture service to UK businesses. This Privacy Policy explains what personal data we collect, how we use it, and the rights you have under the UK GDPR and the Data Protection Act 2018.
CallMate is operated from the United Kingdom. For questions about this policy or your data, contact privacy@getcallmate.co.uk.
We process personal data under one of the following lawful bases: performance of a contract, legitimate interests (e.g. service security and improvement), consent (e.g. marketing emails), or legal obligation.
We share data only with the sub-processors we need to run the service — including Twilio (telephony), Stripe (payments), Supabase (hosted database and auth) and our cloud hosting provider. We do not sell personal data.
Account data is retained while your subscription is active and for up to 12 months after cancellation. Call and SMS records are retained for a rolling 24 months unless you request earlier deletion. Billing records are retained for 7 years to meet HMRC requirements.
You have the right to access, correct, delete, restrict or port your personal data, and to object to certain processing. Submit a request to privacy@getcallmate.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO).
Where data is processed outside the UK, we rely on UK-approved safeguards such as the International Data Transfer Agreement (IDTA) or the UK addendum to the Standard Contractual Clauses.
We use encryption in transit (TLS), encryption at rest for the database, role- based access controls, and regular security reviews. No system is 100% secure, but we work hard to protect your information.
We may update this policy. Material changes will be notified by email or in-app notice at least 14 days before they take effect.
See also our Cookie Policy and GDPR information.